"I want such a reactive supply chain that, when a client orders a leather seat, the cow begins to worry” - CEO of GM

The next platform for supply chain competition is Demand Driven Supply Networks (DDSN) with the ability to service customers at highest availability with the shortest time to market and lowest cost within sustainable tolerances.

A workable Supply Chain strategy is at the heart of any company and is critical to achieve the level of cost, working capital investment and service needed to guarantee sustainable profitability.

Supply Chain managers normally work in the continuous effort to achieve this objective by managing many different trade-offs. Trade offs pose different questions which need to be managed:

"…If I need to increase the service level, my inventory costs will certainly raise…".
"…how do I prevent costs and inventory rising with the continuous pressure for range diversity… ?"
"…how is it possible to increase the service if the demand forecast is consistently wrong… ?” &
"…how can I improve performance if I'm always busy fire fighting…?".